Consumer Behavior: Building Marketing Strategy, 12th Edition

Consumer Behavior: Building Marketing Strategy, 12th Edition
- Used Book in Good Condition
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill Education
Binding Hardcover
Height 9.9
Length 8.7
Weight 3.60014873846
Width 1.3
NumberOfItems 1
ReleaseDate 0000-00-00

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