Consumer Economics: Issues and Behaviors, 2nd Edition
Product Description
Consumer Economics: Issues and Behaviors, 2nd Edition
This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world—all using a balanced casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion. Anyone interested in consumer behavior.
Technical Specifications
You might also like
Resource Management for Individuals and Families (5th Edition)
Personal Finance
Beyond Design: The Synergy of Apparel Product Development
Foundations of Family and Consumer Sciences: Careers Serving Individuals, Families, and Communities
Building Culturally Responsive Family-School Relationships (2nd Edition)
Exploring Family Theories
Family Policy Matters: How Policymaking Affects Families and What Professionals Can Do
The Visible Self: Global Perspectives on Dress, Culture and Society
Textiles (11th Edition)
Marriages and Families: Intimacy, Diversity, and Strengths