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Consumer-Driven Demand and Operations Management Models (International Series in Operations Research & Management Science, 131)

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Consumer-Driven Demand and Operations Management Models (International Series in Operations Research & Management Science, 131)

This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
Country USA
Brand Springer
Manufacturer Springer
Binding Hardcover
ItemPartNumber 9780387980188
ReleaseDate 2009-06-25
UnitCount 1
Format Illustrated
EANs 9780387980188

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