Consuming Kids: Protecting Our Children from the Onslaught of

Consuming Kids: Protecting Our Children from the Onslaught of Marketing & Advertising

The average American child sees about 40,000 television commercials every year. Companies target younger viewers all the time, selling everything from sugar cereals to minivans, and cross-promotional marketing influences everything from the food stocked in school vending machines to the characters who appear in childrenâ€™s books. Kids are requesting specific brands as soon as they can talk. American corporations spend over $15 billion yearly on marketing to children in an effort to cultivate nagging, insatiable, â€œcradle-to-graveâ€ consumers.

In this shocking and engrossing exposÃ©, psychologist Susan Linn reveals how the marketing industry preys on kids from the day theyâ€™re born, exploiting their vulnerabilities and skewing their values in order to influence what they eat, wear, and play with. This advertising blitz stifles creativity and exacerbates obesity, eating disorders, violence, sexual precocity, and substance abuse. Linnâ€”a mother herselfâ€”recognizes that parents alone are no match for the marketing experts. What they need is the concerted help of healthcare professionals, educators, and legislators who have childrenâ€™s best interests in mind. Consuming Kids is a call to action for anyone who cares about the well-being of children.
Country USA
Manufacturer Anchor
Binding Paperback
ReleaseDate 2005-08-09
UnitCount 1
EANs 9781400079995

Country	USA
Manufacturer	Anchor
Binding	Paperback
ReleaseDate	2005-08-09
UnitCount	1
EANs	9781400079995

Consuming Kids: Protecting Our Children from the Onslaught of Marketing & Advertising

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