Corporate Communication: A Guide to Theory and Practice

Corporate Communication: A Guide to Theory and Practice

Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.Â

With cases and examples from across the globe including Apple, BMW, Uber, Lâ‚¬OrÂ©al and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.

TheÂ Fifth EditionÂ ofÂ Corporate CommunicationÂ is supported by aÂ Companion WebsiteÂ and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authorsâ‚¬ blog and author videos for students as well as case study notes, PowerPoint slides, additional case studies and MCQâ‚¬s for lecturers.

Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
Country USA
Brand Sage Publications
Manufacturer SAGE Publications Ltd
Binding Paperback
ItemPartNumber 46459536
ReleaseDate 2017-04-15
UnitCount 1
EANs 9781473953703

Country	USA
Brand	Sage Publications
Manufacturer	SAGE Publications Ltd
Binding	Paperback
ItemPartNumber	46459536
ReleaseDate	2017-04-15
UnitCount	1
EANs	9781473953703

Corporate Communication: A Guide to Theory and Practice

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