Creativity, Inc.: an inspiring look at how creativity can -

Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar

From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in businessâ€”sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.

Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animationâ€”into the meetings, postmortems, and â€œBraintrustâ€ sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative cultureâ€”but it is also, as Pixar co-founder and president Ed Catmull writes, â€œan expression of the ideas that I believe make the best in us possible.â€

For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admiredâ€”and so profitable.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movieâ€™s successâ€”and in the thirteen movies that followedâ€”was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:

â€¢ Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
â€¢ If you donâ€™t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
â€¢ Itâ€™s not the managerâ€™s job to prevent risks. Itâ€™s the managerâ€™s job to make it safe for others to take them.
â€¢ The cost of preventing errors is often far greater than the cost of fixing them.
â€¢ A companyâ€™s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
â€¢ Do not assume that general agreement will lead to changeâ€”it takes substantial energy to move a group, even when all are on board.
Country USA
Brand Transworld Publ. Ltd UK
Manufacturer Bantam
Binding Paperback
ItemPartNumber 21883014
ReleaseDate 2014-04-08
UnitCount 1
EANs 9780593070109

Country	USA
Brand	Transworld Publ. Ltd UK
Manufacturer	Bantam
Binding	Paperback
ItemPartNumber	21883014
ReleaseDate	2014-04-08
UnitCount	1
EANs	9780593070109

Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar

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