Creativity in Product Innovation

Creativity in Product Innovation

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.
Country USA
Brand Cambridge University Press
Manufacturer Cambridge University Press
Binding Paperback
ItemPartNumber 15 Halftones, unspecified; 55 Line drawi
UnitCount 1
EANs 9780521002493
ReleaseDate 0000-00-00

Country	USA
Brand	Cambridge University Press
Manufacturer	Cambridge University Press
Binding	Paperback
ItemPartNumber	15 Halftones, unspecified; 55 Line drawi
UnitCount	1
EANs	9780521002493
ReleaseDate	0000-00-00

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