Crossing the Chasm: Marketing and Selling High-Tech Products

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Country USA
Brand HarperCollins
Manufacturer HarperCollins e-books
Binding Kindle Edition
ReleaseDate 2009-03-17
Format Kindle eBook
EANs 9780061795862

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)