☰

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Country USA
Manufacturer HarperBusiness
Binding Paperback
ItemPartNumber 0060517123_gdd_341
ReleaseDate 2006-07-25
UnitCount 1
EANs 9780060517120

You might also like...

The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)

The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Four Steps to the Epiphany

Positioning: The Battle for Your Mind

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers