Damsels in Design: Women Pioneers in the Automotive Industry,

Damsels in Design: Women Pioneers in the Automotive Industry, 1939–1959

In the mid-1950s,Â anÂ innovativeÂ group of women at General Motors (dubbed the Damsels of Design by marketers) andÂ their counterpartsÂ at Ford, Hudson, Studebaker, Packard, and Tucker changed automotive history forever. Read the untold story of the women who excelled in the Mad Men era of automobile and industrial design. Recruited by top CEOs at automotive companies, they developed many of the products we take for granted today. Learn about Helene Rother, who designed the instrument panel, hardware, and seat construction for midcentury Cadillacs; Elizabeth Thatcher Oros, the first female trained in industrial design; and discover the history behind the child safety seat latch and car doors with lights. An extraordinary story of exceptional women, Damsels in Design sheds light on those who have too long been in the shadows.Â
Country USA
Brand SCHIFFER PUBLISHING LTD
Manufacturer Schiffer
Binding Hardcover
UnitCount 1
EANs 9780764354359
ReleaseDate 0000-00-00

Damsels in Design: Women Pioneers in the Automotive Industry, 1939–1959