Defending Your Brand: How Smart Companies use Defensive

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
- Used Book in Good Condition
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Hardcover
Model 511321
ReleaseDate 2012-10-11
UnitCount 1
EANs 9780230340343

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks