Designing and Conducting Survey Research: A Comprehensive Guide

Designing and Conducting Survey Research: A ComprehensiveGuide Fourth Edition is the industry standard resource thatcovers all major components of the survey process, updated toinclude new data analysis techniques and SPSS procedures withsample data sets online. The book offers practical, actionableguidance on constructing the instrument, administrating theprocess, and analyzing and reporting the results, providingextensive examples and worksheets that demonstrate the appropriateuse of survey and data techniques. By clarifying complexstatistical concepts and modern analysis methods, this guideenables readers to conduct a survey research project from initialfocus concept to the final report.

Public and nonprofit managers with survey researchresponsibilities need to stay up-to-date on the latest methods,techniques, and best practices for optimal data collection,analysis, and reporting. Designing and Conducting SurveyResearch is a complete resource, answering the "what", "why",and "how" every step of the way, and providing the latestinformation about technological advancements in data analysis. Theupdated fourth edition contains step-by-step SPSS data entry andanalysis procedures, as well as SPSS examples throughout the text,using real data sets from real-world studies. Other new informationincludes topics like:

• Nonresponse error/bias
• Ethical concerns and special populations
• Cell phone samples in telephone surveys
• Subsample screening and complex skip patterns

The fourth edition also contains new information on the growingimportance of focus groups, and places a special emphasis on dataquality including size and variability. Those who employ surveyresearch methods will find that Designing and Conducting SurveyResearch contains all the information needed to better design,conduct, and analyze a more effective survey.