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Digital Marketing
Product ID: 1292241578
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Product Description
Digital Marketing
- Brief contents
- PrefaceAbout the authorsAcknowledgements
- Part 1 Digital marketing fundamentals1. Introducing digital marketing2. Online marketplace analysis: micro-environment3. The digital macro-environment
- Part 2 Digital marketing strategy development4. Digital marketing strategy5. Digital media and the marketing mix6. Relationship marketing using digital platforms
- Part 3 Digital marketing: implementation and practice7. Delivering the digital customer experience8. Campaign planning for digital media9. Marketing communications using digital media channels10. Evaluation and improvement of digital channel performance
- GlossaryIndex
Technical Specifications
Country
USA
Brand
PEARSON EDUCATION
Manufacturer
Pearson
Binding
Paperback
PartNumber
35437084
IsAdultProduct
Height
10.4
Length
7.6
Weight
2.7337320488
Width
0.9
ReleaseDate
2018-10-11T00:00:01Z
NumberOfItems
1
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