Dior

With an ability to blend the outrageous and the elegant, the house of Dior expresses all the magic of fashion. Christian Dior first married the modern and the miraculous by transforming the role of haute couture at a time when it was confined to a privileged minority. A businessman as well as a poet, he made fashion responsible for expressing society s desires and fulfilling the dreams of millions of women. One could say he established the democratic course of fashion. For over fifty years, the name Dior has been synonymous with luxury and taste, and today, it is the genius John Galliano who perpetuates the tradition.