Direct Marketing: Strategy, Planning, Execution

Direct Marketing: Strategy, Planning, Execution

The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.

Country	USA
Author	Edward L. Nash
Binding	Hardcover
Brand	Edward L Nash
EAN	9780071352871
Edition	4
Feature	Direct Marketing Strategy Planning Execution
IsAdultProduct
ISBN	0071352872
Label	McGraw-Hill Education
Manufacturer	McGraw-Hill Education
NumberOfItems	1
NumberOfPages	600
PublicationDate	2000-01-21
Publisher	McGraw-Hill Education
Studio	McGraw-Hill Education
ReleaseDate	0000-00-00

You might also like...