Disaster in Dearborn: The Story of the Edsel (Automotive

Disaster in Dearborn: The Story of the Edsel (Automotive History and Personalities)
- Used Book in Good Condition
Few cars in history have grabbed the publicâ€™s fancy as much as the ill-fated Edselâ€•the Titanic of automobiles, a marketing disaster whose magnitude has made it a household word. Remarkably, there has never before been a book that tells the whole storyâ€•how the Edsel was planned, created, produced, and marketed. This richly illustrated book is the result of years of research by an award-winning automotive historian with access to the dark reaches of the Ford Motor Companyâ€™s archives. The author also interviewed most of the original key Edsel design team stylists, who have supplied additional archival material. The result is a unique history of the Edsel program from the initial discussions in the late 1940s, through the first sketches in the mid-1950s, to the last, unlamented 1960 models. The Edsel story, however, deals with much more than a new brand of car. It was a key component in a deadly serious corporate undertaking at Ford Motor Company following World War II. Ford wanted to remedy years of mismanagement and return the company to parity with General Motors by dramatically expanding Fordâ€™s presence in the burgeoning medium-priced field. The Edsel was the most spectacular failure in that effort, but was only one pawn in a complex, high-stakes chess game that was a thoroughgoing disaster from start to finish. In the case of the Edsel, the failure was the result of almost too many factors to count: poorly conceived marketing, contentious internal corporate politics, bad quality control, and, ultimately, lack of support at the higher reaches of the corporation. The greatest irony of all, though, is that the Edselâ€•as this book demonstrates in its surprising conclusionâ€•was actually a modest success that deserved continued management support.

Country	USA
Brand	Stanford University Press
Manufacturer	Stanford University Press
Binding	Hardcover
PartNumber	illustrations
IsAdultProduct
Height	10
Length	7
Weight	1.60055602212
Width	0.74
ReleaseDate	2002-08-09
NumberOfItems	1

Disaster in Dearborn: The Story of the Edsel (Automotive History and Personalities)

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