Do You Want to Keep Your Customers Forever? (Harvard Business

Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics)

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
Country USA
Brand Harvard Business Review Press
Manufacturer Harvard Business Review Press
Binding Paperback
ItemPartNumber 9781422140277
UnitCount 1
EANs 9781422140277
ReleaseDate 0000-00-00

Country	USA
Brand	Harvard Business Review Press
Manufacturer	Harvard Business Review Press
Binding	Paperback
ItemPartNumber	9781422140277
UnitCount	1
EANs	9781422140277
ReleaseDate	0000-00-00

Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics)