Doublespeak: From Revenue Enhancement to Terminal Living : How

Doublespeak: From Revenue Enhancement to Terminal Living : How Government, Business, Advertisers, and Others Use Language to Deceive You

Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeakâ‚¬"euphemism, jargon, gobbledygook or "bureaucratese," and inflated languageâ‚¬"showing how each is used in business, advertising, medicine, government, and the military. In this seminal book, Lutz articulates that the goal of doublespeak is "to distort reality and corrupt thought."
Country USA
Brand HarperCollins
Manufacturer Harpercollins
Binding Hardcover
UnitCount 1
EANs 9780060161347
ReleaseDate 0000-00-00

Doublespeak: From Revenue Enhancement to Terminal Living : How Government, Business, Advertisers, and Others Use Language to Deceive You