☰

Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

R 2,659

or 4 x payments of R664.75 with Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Please be aware orders placed now may not arrive in time for Christmas, please check delivery times.

Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Hardcover
ItemPartNumber 9781137526786
ReleaseDate 2015-10-21
UnitCount 1
Format Illustrated
EANs 9781137526786

You might also like...

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses (Business Books)

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

The Best Damn Web Marketing Checklist, Period!

Content Chemistry: The Illustrated Handbook for Content Marketing

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Winning B2B Marketing

Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

The B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth