Dual Transformation: How to Reposition Today's Business While

Dual Transformation: How to Reposition Today's Business While Creating the Future

Game-changing disruptions will likely unfold on your watch. Be ready.

In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created.

That moment starts with the core dual transformation framework:
Transformation A: Repositioning todayâ€™s business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service.
Transformation B: Creating a new growth engine, such as how Amazon became the worldâ€™s largest provider of cloud computing services.
Capabilities link: Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the â€œsucking sound of the core.â€

Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder.

Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbertâ€™s firsthand experience transforming his own media and publishing company, Dual Transformation will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.
Country USA
Brand Harvard Business Review Press
Manufacturer Harvard Business Review Press
Binding Hardcover
ItemPartNumber 46769829
UnitCount 1
EANs 9781633692480
ReleaseDate 0000-00-00

Country	USA
Brand	Harvard Business Review Press
Manufacturer	Harvard Business Review Press
Binding	Hardcover
ItemPartNumber	46769829
UnitCount	1
EANs	9781633692480
ReleaseDate	0000-00-00

Dual Transformation: How to Reposition Today's Business While Creating the Future

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