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Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success

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Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success
Email marketingâ€™s power is matched only by how incredibly misunderstood it is.

Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.

Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help youâ€¦
- Set the right program goals by understanding â€œdeep metricsâ€ and properly interpreting campaign, channel, and subscriber metrics
- Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
- Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders
- Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
- Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
- Develop solid workflows that avoid errors and speed up production
Country USA
Brand CREATESPACE
Manufacturer CreateSpace Independent Publishing Platform
Binding Paperback
EANs 9781546910633
ReleaseDate 0000-00-00

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