Engaging Customers Using Big Data: How Marketing Analytics Are

Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business

Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Hardcover
ReleaseDate 2014-07-30
UnitCount 1
EANs 9781137386182

Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business