Entrepreneurial Small Business

Entrepreneurial Small Business

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.
Country USA
Manufacturer McGraw-Hill International Edition
Binding Hardcover
EANs 9781259060618
ReleaseDate 0000-00-00

Country	USA
Manufacturer	McGraw-Hill International Edition
Binding	Hardcover
EANs	9781259060618
ReleaseDate	0000-00-00

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