Escape Velocity: Free Your Company's Future from the Pull of

Escape Velocity: Free Your Company's Future from the Pull of the Past – A Strategic Guide for Executives on Next-Generation Category Leadership

â€œReadthis book to learn how to create a company as powerful as Apple.â€â€”Guy Kawasaki,former chief evangelist of Apple
InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The worldâ€™s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidyâ€™s Execution,Clay Christensenâ€™s Innovatorâ€™s Solution, and Gary Vaynerchuckâ€™sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.
Country USA
Brand Business
Manufacturer Harper Business
Binding Hardcover
ItemPartNumber 9780062040893
ReleaseDate 2011-09-06
UnitCount 1
Format Illustrated
EANs 9780062040893

Escape Velocity: Free Your Company's Future from the Pull of the Past – A Strategic Guide for Executives on Next-Generation Category Leadership