Estee Lauder Lash Primer Plus Full treatment Formula - 5 ml

Estee Lauder founded her company in 1946 armed with four products and an unshakeable belief: that every woman can be beautiful. Today, more than 60 years later, that simple notion has literally changed the face of the beauty business. Born Josephine Esther Mentzer, Estée Lauder was raised in Corona, Queens, by her Hungarian mother, Rose, and Czech father, Max. The name Estée was a variation on her family nickname, Esty. Always interested in beauty, she was mentored by her uncle, chemist John Schotz, and began her business by selling skin care products to beauty salons and hotels. Perhaps Mrs. Lauder's most important legacy was her belief that in order to make a sale, you must touch the customer. She spent a great deal of time advising customers and teaching Beauty Advisors. "I didn't get there by wishing for it or hoping for it, but by working for it," she often reminded her sales force. Estée Lauder has been a powerhouse in the beauty industry for over 50 years. Today, it is both a cosmetics brand and a multinational company. As one of the largest skincare and makeup organizations in the world, it sets the tone and trends of the beauty marketplace. Estée Lauder offers a full line of cosmetics in several signature collections, including their Pure Color Collection. Products are available in multiple colors to compliment all skin tones.