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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Authored by a well-known figure in the field.
- Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
- Individual chapters address the differences involved in marketing different types of events.
- Examines future trends and key issues such as how to reach new event attendees.
- Includes appendices with sample forms, contracts, and more.
Country USA
Manufacturer Wiley
Binding Hardcover
ItemPartNumber FLSPD9780471401797
UnitCount 1
EANs 9780471401797
ReleaseDate 0000-00-00

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Country	USA
Manufacturer	Wiley
Binding	Hardcover
ItemPartNumber	FLSPD9780471401797
UnitCount	1
EANs	9780471401797
ReleaseDate	0000-00-00