Eveolution: Understanding Woman -- Eight Essential Truths That

Eveolution: Understanding Woman -- Eight Essential Truths That Work in Your Business and Your Life

190 million female consumers . . . $4.4 trillion in buying power . . . one book--the national bestseller now in paperback and newly revised--that tells you how to reach them.

She knows business. She knows women. And she definitely knows better than anyone on Madison Avenue how to bring them together. Faith Popcorn, America's leading trend forecaster, shows that no one can succeed in business or successfully start one without understanding how to market to women.
Country USA
Brand Hachette Books
Manufacturer Grand Central Publishing
Binding Paperback
PartNumber 57042
IsAdultProduct
Height 8.5
Length 5.5
Weight 0.54895103238
Width 0.77
ReleaseDate 2001-06-13
NumberOfItems 1

Eveolution: Understanding Woman -- Eight Essential Truths That Work in Your Business and Your Life