Flameout: The Rise and Fall of Burger Chef
Product ID: 1456418637
Condition: New
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Product Description
Flameout: The Rise and Fall of Burger Chef
- Used Book in Good Condition
This is the story of the greatest might-have-been in the history of the fast food business. How did a company that began almost by accident become the innovation leader by 1960? What caused a decade-long slide that began right at the moment of their greatest success? Understanding begins with studying the experiences that forged Burger Chef and its leaders, and then learning from the mistakes corporations can make when they replace innovation and entrepreneurship with process and control—a lesson as important today as it was a half-century ago.
Technical Specifications
Country
USA
Brand
CREATESPACE
Manufacturer
CreateSpace Independent Publishing Platform
Binding
Paperback
ItemPartNumber
RKC2007552461
UnitCount
1
EANs
9781456418632










