Flicks & Clicks. How to create websites and catalogues that sell more.

Flicks & Clicks is a highly readable guide to creating a multichannel selling business, illustrating key points with real-life examples.

The reader is taken through the journey of planning websites and catalogues, from developing the pages to writing compelling sales copy, exploring the mysteries of building a brand on the way. Flicks & Clicks also explains how testing is the bedrock of ongoing success and gives lots of practical suggestions and ideas to try out.

Whether you're a start up wanting to learn the basics, or an established retailer looking for information on best practice, Flicks & Clicks will help you master the art of creating profitable catalogues and websites, and give your multichannel business a competitive edge for years to come.