This book is written for students of franchising as well as franchisors, franchisees or prospective franchisees. A three part perspective is developed throughout the book concerning the

Franchising
- Used Book in Good Condition
This book is written for students of franchising as well as franchisors, franchisees or prospective franchisees. A three part perspective is developed throughout the book concerning the franchisor-franchisee relationship: first, a franchisor and franchisee are independent business people who must manage their separate business affairs; second, the franchisor and franchisee are dependent upon each other in order to be successful in business; and third, the franchisor-franchisee relationship brings with it an interdependent contractual obligation that is legally binding upon both parties.
Country USA
Brand Cengage Learning
Manufacturer Custom Publishing
Binding Paperback
ItemPartNumber illustrations
UnitCount 1
EANs 9780759367050
ReleaseDate 0000-00-00

Franchising