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Fundamentals of Global Strategy: A Business Model Approach (Strategic Management Collection)

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Fundamentals of Global Strategy: A Business Model Approach (Strategic Management Collection)

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many from pharmaceuticals to aircraft to computers have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
Country USA
Brand Business Expert Press
Manufacturer Business Expert Press
Binding Paperback
ItemPartNumber FLBOOKSTOREBL9781606490723
UnitCount 1
EANs 9781606490723
ReleaseDate 0000-00-00

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