Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation (English and Spanish Edition)

The Next, Next Generation

Researchers have been talking about generational differences for years, especially when it comes to Millennials. But now a new group is becoming a cultural force in their own right.

 Produced in partnership with Impact 360 Institute, Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation is Barna's most comprehensive research on the perceptions, experiences, and motivations of 13 to 18 year-olds. Based on interviews and analysis, this report is our best thinking thus far on the worldview of teens in the next, next generation.

In Gen Z, you'll find:

• Statistics on teens' views of themselves, their spiritual lives, and the world
• Comparative data with older generations
• Analysis of the cultural trends forming Gen Z
• Full color Infographics and data visualizations

Also included: contributions from ministry leaders and educators, offering readers multiple facets of this research. Gen Z is a must-read for pastors, teachers, and parents as they help tomorrow's Christian leaders grow.