Generating Buy-In: Mastering the Language of Leadership

Generating Buy-In: Mastering the Language of Leadership
- Used Book in Good Condition
In the workplace, marketplaceÂ and public arena, the ability to influenceÂ people's thoughts and feelings - to generate their buy-in - has become theÂ #1Â leadership skill.Â Â

Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury PhD, coauthor of the internationalÂ best-seller "Getting to Yes," Generating Buy-In imparts a simple and actionable approach to even the most complexÂ leadership,Â management, sales or marketing challenges.Â

It will empower you to:

*Â Design a strategic story that projects a positive future to your audience
* Speak the language of buy-in with images that mold people's thoughts and emotions
* Put this language to work, whetherÂ your goal is toÂ inspire an audience, lead a team, raise sales or win an election.Â

In this short, potent book,Â author Mark S. Walton, a Fortune 100Â leadership consultant and former CNNÂ Chief White House Correspondent, will show you how to design and implement the communication methodology used by leadersÂ such asÂ General Electric's Jack Welch, Intel's Andy Grove, President Ronald Reagan and even Winston Churchill.Â Spend a few hours with this book.Â It will pay benefits for the rest of your career and lifetime.

Selected as one of the year's top 30 business books by Soundview Executive Summaries, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!
Country USA
Brand HarperCollins
Manufacturer AMACOM
Binding Paperback
ItemPartNumber black & white illustrations
ReleaseDate 2006-03-26
UnitCount 1
EANs 9780814409053

Country	USA
Brand	HarperCollins
Manufacturer	AMACOM
Binding	Paperback
ItemPartNumber	black & white illustrations
ReleaseDate	2006-03-26
UnitCount	1
EANs	9780814409053

Generating Buy-In: Mastering the Language of Leadership

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