☰

Global Luxury Trends: Innovative Strategies for Emerging Markets

Global Luxury Trends: Innovative Strategies for Emerging Markets
- Used Book in Good Condition
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Hardcover
ItemPartNumber XII, 275 p.
ReleaseDate 2012-12-04
UnitCount 1
Format Illustrated
EANs 9781137287380

You might also like...

The 2-Hour Job Search: Using Technology to Get the Right Job Faster

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

The Open Brand: When Push Comes to Pull in a Web-Made World

Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

Luxury Marketing & Management

Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare

Strategic Reframing: The Oxford Scenario Planning Approach

Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design (Rotman-UTP Publishing)