Global Marketing Management

Global Marketing Management

Product ID: 0136157394 Condition: New

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Product Description

Global Marketing Management

  • Used Book in Good Condition

The leading MBA text in international marketing–with comprehensive cases.

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

Technical Specifications

Country
USA
Brand
PEARSON EDUCATION
Manufacturer
Pearson
Binding
Hardcover
ItemPartNumber
9780136157397
UnitCount
1
EANs
9780136157397