Graphic Design Before Graphic Designers: The Printer as

Graphic Design Before Graphic Designers: The Printer as Designer and Craftsman: 1700-1914
- The Black Art's Multiple Roles: Letterpress Printing and Workplace Conditions
- Embracing Change: Transition from Handcraft to Mechanized Industry
- Mechanization's Global Impact: Status of Design in Flux
- Artistic Visions for Mass Communication: Apprentices and Technical Colleges
- Advertising and Design's Emergence: A Service Industry
- Design-Driven Printing: Craft, Science, and Revival
A comprehensive retelling of the history of printing from 1700 to 1914 and a cornucopia of visual and technical extravagance
Who first coined the phrase â€œgraphic design,â€ a term dating from the 1920s, or first referred to themselves as a â€œgraphic designerâ€ are issues still argued to this day. What is certain is that the kinds of printed material a graphic designer could create were around long before the formulation of such a convenient, if sometimes troublesome, term. Here David Jury explores how the â€œjobbingâ€ printer who produced handbills, posters, catalogues, advertisements, and labels in the eighteenth, nineteenth, and early twentieth centuries was the true progenitor of graphic design, rather than the â€œnoble pressesâ€ of the Arts and Crafts movement. Based on original research and aided by a wealth of delightful and fully captioned examples that reveal the extraordinary skill, craft, design sense, and intelligence of those who created them, the book charts the evolution of â€œprintâ€ into â€œgraphic design.â€ It will be of lasting interest to graphic designers, design and social historians, and collectors of print and printed ephemera alike. 779 illustrations, 560 in color
Country USA
Brand Thames & Hudson
Manufacturer Thames & Hudson
Binding Hardcover
ItemPartNumber Illustrated
ReleaseDate 2012-11-05
Size 29.5 x 19.5 cm
EANs 9780500516461

Country	USA
Brand	Thames & Hudson
Manufacturer	Thames & Hudson
Binding	Hardcover
ItemPartNumber	Illustrated
ReleaseDate	2012-11-05
Size	29.5 x 19.5 cm
EANs	9780500516461

Graphic Design Before Graphic Designers: The Printer as Designer and Craftsman: 1700-1914

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