Guerrilla Film Marketing: The Ultimate Guide to the Branding,

Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers
Guerrilla Film MarketingÂ takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, GuerrillaÂ FilmÂ Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Â GuerrillaÂ Film MarketingÂ teaches readers how to:
- Master the fundamentals of guerrilla branding, marketing and promotion;
- Create an integrated marketing plan and calendar based on realistic budgets and expectations;
- Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;
- Assemble behind-the-scenes pictures, videos and documentaries;
- Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and
- Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies.
GuerrillaÂ Film MarketingÂ is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
Country USA
Brand Routledge
Manufacturer Routledge
Binding Paperback
ItemPartNumber 1 Tables, color
ReleaseDate 2018-07-18
UnitCount 1
EANs 9781138916456

Country	USA
Brand	Routledge
Manufacturer	Routledge
Binding	Paperback
ItemPartNumber	1 Tables, color
ReleaseDate	2018-07-18
UnitCount	1
EANs	9781138916456

Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers

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