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Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers

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Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers

Guerrilla Film MarketingÂ takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, GuerrillaÂ FilmÂ Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Â GuerrillaÂ Film MarketingÂ teaches readers how to:

Master the fundamentals of guerrilla branding, marketing and promotion;
Create an integrated marketing plan and calendar based on realistic budgets and expectations;
Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;
Assemble behind-the-scenes pictures, videos and documentaries;
Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and
Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies.

GuerrillaÂ Film MarketingÂ is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.