Books > Self Service > Special Features Stores > 34875086-8a6a-4dfe-b095-4d85fb30b3ba_0 > 34875086-8a6a-4dfe-b095-4d85fb30b3ba_4501 > ASINs for HQP

Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers – Understanding Consumer Behavior and Business Innovation

Product ID: 0062125699 Condition: New

Payflex: Pay in 4 interest-free payments of R411.75. Read the FAQ

R 1,647

includes Duties & VAT

Delivery: 10-20 working days

Ships from USA warehouse.

Secure Transaction

VISA Mastercard payflex ozow

Product Description

Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers – Understanding Consumer Behavior and Business Innovation

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.

Chipchase, named by Fortune as â‚¬Å“one of the 50 smartest people in tech,â‚¬Â has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.Â

Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to seeâ‚¬"and capitalize uponâ‚¬"what is hidden in plain sight today to create businesses tomorrow.