Hidden in Plain Sight: How to Create Extraordinary Products

Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers – Understanding Consumer Behavior and Business Innovation

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.
Chipchase, named by Fortune as â€œone of the 50 smartest people in tech,â€ has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.Â
Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to seeâ€”and capitalize uponâ€”what is hidden in plain sight today to create businesses tomorrow.
Country USA
Manufacturer Harper Business
Binding Kindle Edition
ReleaseDate 2013-04-16
Format Kindle eBook

Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers – Understanding Consumer Behavior and Business Innovation