Hillstrom's Personas: How Judy, Jennifer, and Jasmine Define

Hillstrom's Personas: How Judy, Jennifer, and Jasmine Define the Future of Marketing

In Hillstrom's Personas, direct marketing expert Kevin Hillstrom describes how three high-level customer personas define the future of marketing. There's Judy, the fifty-nine year old with more than three decades of shopping experience, a customer who still embraces classic direct marketing. There's Jennifer, the forty-three year old online maven who have been trained to expect the best prices on the best merchandise, coupled with free shipping. And there's Jasmine, the twenty-seven year old post-social shopper who demands curation, low prices, and high quality among brands embracing a social/mobile framework. Kevin explains how each customer impacts the future of marketing, sharing insights into how e-commerce brands can capitalize on each persona.
Country USA
Manufacturer CreateSpace Independent Publishing Platform
Binding Paperback
EANs 9781475151343
ReleaseDate 0000-00-00

Country	USA
Manufacturer	CreateSpace Independent Publishing Platform
Binding	Paperback
EANs	9781475151343
ReleaseDate	0000-00-00

Hillstrom's Personas: How Judy, Jennifer, and Jasmine Define the Future of Marketing