The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a

Homo Zapiens

The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology. A bestseller in Russia, Homo Zapiens displays the biting absurdist satire that has gained Victor Pelevin superstar status among today's Russian youth, disapproval from the conservative Moscow literary world, and critical acclaim worldwide.
Country USA
Brand Random House Books for Young Readers
Manufacturer Penguin Publishing Group
Binding Paperback
ItemPartNumber 142001813
Color White
ReleaseDate 2002-12-31
UnitCount 1
EANs 9780142001813

Country	USA
Brand	Random House Books for Young Readers
Manufacturer	Penguin Publishing Group
Binding	Paperback
ItemPartNumber	142001813
Color	White
ReleaseDate	2002-12-31
UnitCount	1
EANs	9780142001813

Homo Zapiens