Theyâ€™ve been called â€œvisionaryâ€ by both Newsweek and Time, hailed as â€œthe ad worldâ€™s most talked-about agencyâ€ by USA Today, and dubbed

Hoopla
- Used Book in Good Condition
Theyâ€™ve been called â€œvisionaryâ€ by both Newsweek and Time, hailed as â€œthe ad worldâ€™s most talked-about agencyâ€ by USA Today, and dubbed â€œthe next big thingâ€ by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter beltâ€“wearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla.

In Hoopla, the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agencyâ€™s seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla. The result is a fascinating journey into a realm of unbridled creativity.

See the madness. Read the method. Hoopla.

Hoopla also includes practical, step-by-step advice on how to find and promote big ideas (even on a shoestring budget), and how to generate excitement and hype in todayâ€™s cluttered, noisy communications landscape. If youâ€™re a marketer, a communicator of any type, or anyone who needs to get out a message and generate some buzz, Hoopla will change the way you think about the art of communication.
Country USA
Brand powerHouse Books
Manufacturer powerHouse Books
Binding Hardcover
ItemPartNumber Illustrated
ReleaseDate 2006-11-01
UnitCount 1
Format Illustrated
EANs 9781576873120

Country	USA
Brand	powerHouse Books
Manufacturer	powerHouse Books
Binding	Hardcover
ItemPartNumber	Illustrated
ReleaseDate	2006-11-01
UnitCount	1
Format	Illustrated
EANs	9781576873120

Hoopla

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