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Hospitality, Travel & Tourism

Hospitality Strategic Management: Concepts and Cases

Hospitality Strategic Management: Concepts and Cases
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Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

Country	USA
Brand	Wiley
Manufacturer	Wiley
Binding	Hardcover
PartNumber	9780470083598
Model	9780470083598
IsAdultProduct
Height	9.299194
Length	7.40156
Weight	0.4739938633
Width	1.200785
NumberOfItems	1
ReleaseDate	0000-00-00

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