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How To Write Successful Fundraising Letters

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How To Write Successful Fundraising Letters
- Used Book in Good Condition
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.
Refreshed and Revised:
- Gain insight into current trends in the field with updated cases, samples, and examples
- Access more content for small to medium NPOs with limited budgets and resources
- Learn the latest technology with new sections on typography and lay out
Country USA
Brand Jossey-Bass
Manufacturer Jossey-Bass Inc Pub
Binding Paperback
ItemPartNumber 0787999083_Good
UnitCount 1
EANs 9780787999087
ReleaseDate 0000-00-00

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