IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Made to Stick: Why Some Ideas Survive and Others Die

The Tipping Point: How Little Things Can Make a Big Difference

Managing the Unexpected: Sustained Performance in a Complex World

Audience Economics: Media Institutions and the Audience Marketplace

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)

Social IMC: Social Strategies with Bottom-Line ROI

Audience Evolution: New Technologies and the Transformation of Media Audiences