☰

Business & Money

Marketing & Sales

Implicit Measures of Attitudes

Implicit Measures of Attitudes
- New
- Mint Condition
- Dispatch same day for order received before 12 noon
- Guaranteed packaging
- No quibbles returns
Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.
Country USA
Brand Taylor & Francis
Manufacturer The Guilford Press
Binding Hardcover
ItemPartNumber RKC2008546449
UnitCount 1
EANs 9781593854027
ReleaseDate 0000-00-00

You might also like...

Handbook of Implicit Social Cognition: Measurement, Theory, and Applications

Handbook of Implicit Social Cognition: Measurement, Theory, and Applications

Dual-Process Theories of the Social Mind

Dual-Process Theories of the Social Mind