Innovation Engine (Enhanced Edition): A Crash Course on Creativity – A Stanford Guide Demystifying Innovation for Business Leaders

In the enhanced digital edition of Innovation Engine, Stanford University professor and international bestselling author Tina Seelig shares her proven model for enhancing creativity—including 7 dynamic videos that demonstrate the model in action.

Adapted from inGenius: A Crash Course on Creativity by international bestselling author Tina Seelig, Ph.D., Innovation Engine distills a dozen years of teaching creativity and entrepreneurship into an interactive guide that takes teaching creativity to another level.

The book shows that creativity lies at the intersection of our internal world (knowledge, imagination, and attitude) and external environment (resources, habitats, and culture). By understanding how these factors fit together and influence one another, Innovation Engine gives us the tools to jump-start our creative process and reveals one of the great truths about ideas—that it costs nothing to generate amazing ideas, and yet the results have the potential to be priceless.