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Insanely Simple: The Obsession That Drives Apple's Success

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Insanely Simple: The Obsession That Drives Apple's Success

Simplicity isnâ‚¬t just a design principle at Appleâ‚¬"itâ‚¬s a value that permeates every level of the organization. Itâ‚¬s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.
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As ad agency creative director, Ken Segall played a key role in Appleâ‚¬s resurrection, helping to create such critical marketing campaigns as â‚¬Å“Think Differentâ‚¬Â and naming the iMac.
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This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. Youâ‚¬ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
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Segall brings Appleâ‚¬s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, youâ‚¬ll discover how companies that leverage this power can stand out from competitorsâ‚¬"and individuals who master it can become critical assets to their organizations.
Country USA
Brand Portfolio
Manufacturer Portfolio
Binding Paperback
ItemPartNumber 9781591846215
Color White
ReleaseDate 2013-04-30
UnitCount 1
EANs 9781591846215

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