International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation
R 2,757
or 4 x payments of R689.25 with
Availability: Currently in Stock
Delivery: 10-20 working days
International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.