Introduction to Revenue Management for the Hospitality

Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An

Addressing an emerging course in hospitality management, this one-of-a-kindÂ book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry.Â A final chapter looks at trends and forecasts the future evolution of this important new field.
Country USA
Brand PEARSON EDUCATION
Manufacturer Pearson
Binding Paperback
EANs 9780131885899
ReleaseDate 0000-00-00

Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An